Above the Rim

RE/MAX Scores Major Air Time During NCAA Tournament

Through the next three weeks, RE/MAX takes center court at one of the most riveting competitions in all of sports.

BACK-TO-BACK: RE/MAX scored big during last year's NCAA tournament. The network returns as a major sponsor of radio broadcasts through the Final Four championship.

The NCAA Men's Basketball Tournament hit the hardwood this week. And as a major sponsor of the national radio broadcasts on Westwood One, RE/MAX joins in on all the dunks, jump shots, upsets and triumphs through the Final Four championship. RE/MAX will also enjoy a presence on games aired on Sirius satellite radio.

The campaign is projected to generate nearly 265 million impressions among adults ages 25 to 54.

The radio broadcasts of the NCAA games are amazingly popular, says Mike Reagan, RE/MAX International Senior Vice President.

"During the preliminary rounds, not all the games are televised, so the best way to catch the action is by listening to the play-by-play on radio," Reagan says. "I count myself among the millions of fans who turn on the radio to listen."

RE/MAX commercials - in addition to game highlights from the "RE/MAX Broadcast Center" - will air during each of the tournament games. The radio coverage also features the "RE/MAX Outstanding Play of the Game" for each contest, and the "RE/MAX Outstanding Play of the Tournament" during the championship game.

The number of ad spots increases as the tournament progresses into the final rounds. Six RE/MAX spots will run in each game through the fourth round - the "Elite 8." Eight RE/MAX spots are scheduled for the two games of the "Final Four," as well as during the championship game on April 4.

The campaign also gives RE/MAX visibility at the games themselves, with RE/MAX Balloons, table covers, and billboards along "Radio Row." Additionally, RE/MAX will air several 30-second commercials during the Women's Final Four championship game.

"In addition to the brand exposure, the NCAA broadcasts give RE/MAX agents a prime opportunity to connect with their customers on a more localized level," Reagan says. "As with all of our marketing efforts, we encourage agents to use the power of this national campaign in their local promotions. After all, we're all rooting for the same team."